Available for new projectsSEO Specialist for Home Service Businesses
More Calls. More Jobs.More Revenue.From Google.
Rankings don't pay your bills. Booked jobs do. I'm Reymark Sapin, and for 6 years I've helped plumbers, HVAC companies, roofers, and builders own local search and turn those clicks into paying customers. No fluff. No lock-in. Just more work on your calendar.
★★★★★Trusted by 250+ home service businessesGoogle Certified
Local SEO•Technical SEO•Google Business Profile•Link Building•On-Page SEO•AI SEO•Local SEO•Technical SEO•Google Business Profile•Link Building•On-Page SEO•AI SEO•
8
Years in Digital Marketing
6
Years Specializing in SEO
250+
Clients Served
5
Google Certifications
What I Do
Everything you need to make the phone ring
Everything it takes to get you more customers. Nothing it doesn't.
Local SEO
Rank in the map pack and "near me" searches so nearby customers find you first.
Google Business Profile
GBP setup, optimization, and review strategy to boost your local visibility and trust.
Technical SEO
Site audits, speed, indexation, and clean architecture that let Google crawl and rank you.
On-Page SEO
Content, headers, titles, meta tags, images, and internal linking optimized for intent.
Off-Page & Link Building
Guest posting, local citations, and white-hat outreach to grow authority and referrals.
AI SEO & Web Design
AI-search optimization plus clean, conversion-ready websites that turn visitors into booked jobs.
Who I Work With
I've done nearly every home service niche
Six years in local SEO for home service businesses. I know the search behavior, the competition, and what it takes to win each one.
🔧 Plumbers
❄️ HVAC
💦 Pressure Washing
🐜 Pest Control
🧹 Cleaning Services
🌳 Landscapers
🌱 Lawn Care
🏠 Home Builders
🏚️ Remodeling
🪜 Roofing
🎨 Painting
🌧️ Gutter Services
⚡ Electricians
🚪 Garage Doors
🧱 Concrete & Masonry
🏊 Pool Services
🪟 Window & Fencing
➕ & many more
Why Work With Me
Why clients hire me
No jargon. No lock-in. No vanity metrics. Just a partner who owns the whole thing and gets you customers.
Transparent Reporting
You'll always know what I'm doing, why, and what it's making you. No smoke. No confusing reports.
One Partner, Full Scope
SEO, Google Business Profile, links, and your website, all handled. Stop paying three vendors who blame each other.
Proven Team Leadership
I've run the SEO for 250+ businesses and built the systems that got them results. You get all of it.
Always Up to Date
Google changes the rules constantly. I keep you ahead of every update so you never get buried.
White-Hat Only
No shady shortcuts that tank your site next update. Just rankings that stick and compound over time.
Fast, Reliable Response
I reply within one business day, every time. You'll never wonder if I ghosted you.
Proven Results
Real case studies, real rankings
Real clients. Real numbers. Straight from Google Search Console, not a slide deck.
Live GSC Data
Van & Car Hire · North East UK
666% More Clicks in Local Search
A family-owned van & car hire company. Optimized service pages, local targeting, FAQ schema, and conversion-ready pages took them to #1 for their core terms and multiplied organic traffic.
+666%
Organic Clicks
+273%
Impressions
+105%
Click-Through Rate
View full case study →
Rank Tracker
Roofing & Gutters · Minnesota
106 Keywords Ranked Across the Twin Cities
A roofing & gutter contractor serving MN's south metro. Service silo pages, city landing pages, and LocalBusiness schema earned top rankings across Lakeville, Farmington, Rosemount, and more.
106
Keywords Ranked
+740
Positions Gained
#1
Multiple Cities
View full case study →
Rank Tracker
Gutter Services · Nashville
Page One Across the Nashville Metro
A family-owned gutter company took over its Nashville-metro market. It ranks 43 of 72 tracked keywords on page one, 18 in the top three, and 9 at #1, in a single month.
43/72
Keywords on Page 1
9
Ranking at #1
+374
Positions Gained
View full case study →
Live GSC Data
Home Builder · Florida
From Page 3 to Page 1 in Pensacola
A veteran-owned custom home builder went from buried on page three to first-page visibility across Pensacola, Gulf Breeze, and Navarre. Organic clicks nearly doubled in 3 months.
+98%
Organic Clicks
-51%
Avg. Position
+20%
Impressions
View full case study →
Live GSC Data
Prefab Framing · Southwest
Doubled Organic Clicks in 3 Months
A brand-new prefab framing company went from near-invisible to owning its Four Corners and Southwest niche. Organic clicks doubled and it climbed 25 positions in Google.
+101%
Organic Clicks
+25
Positions Climbed
3 mo
To Results
View full case study →
Career Path
Work experience
Six years growing from specialist to team lead across SEO, link building, and marketing.
SEO Team Lead
Home Builder Marketers · 2025 – 2026
Develop and implement tailored SEO strategies, build SOPs that standardize the department, and manage a team of SEO specialists and content writers. Coordinate with account managers, developers, and founders across on-page, local, technical, and off-page SEO. Manage BrightLocal, Google Search Console, Google Analytics, and SE Ranking, plus competitor analysis and site audits that drive measurable growth.
SEO Manager / Specialist
Mr. Pipeline Marketing · 2021 – 2025
Ran SEO for 50+ clients: content, headers, titles, meta tags, images, and internal and external linking. Built landing pages, themes, and blog posts (CSS & JavaScript), handled client requests, and managed their Google Business Profile accounts.
Link Building Specialist
Legal Soft Solution · 2020 – 2021
Analyzed competitors' broken backlinks, built targeted link-opportunity lists, identified relevant directories, and ran guest posting initiatives to strengthen backlink strategy and online visibility.
SEO Specialist
Circle Solutions · 2019
Performance-driven work across off-page, on-page, and technical SEO. Developed and executed original digital marketing plans and managed content across social media platforms.
Assistant Manager
4JD E-Commerce Solutions · 2018 – 2019
Wore many hats: sales representative, marketing strategist, content writer, chatbot expert, and product researcher.
Skills & Credentials
Expertise & certifications
The skills I bring and the credentials that back them up.
AhrefsSEMrushMozSE RankingBrightLocalScreaming FrogSearch ConsoleBing WebmasterGoogle AnalyticsGoogle Tag ManagerBing PlacesGoogle Ads
🏅 Certifications
✓ Certified Google Analytics Individual
✓ Certified Google Ads Search
✓ Certified Google Ads Display
✓ Certified Campaign Manager
✓ Certified Shop Ads
🎓 Education
✓ BS Electrical Engineering · TUP (2021)
✓ Electrical Engineering Technology · TUP (2018)
About Me
Hi, I'm Reymark 👋
I didn't start in marketing. I trained as an Electrical Engineer, then found a better problem to solve: getting local businesses found on Google. I went from specialist to Team Lead, building the systems behind campaigns for 250+ local brands.
Here's what I care about: your phone ringing and your calendar full. Not rankings you can't cash. Not traffic that never calls. Google changes constantly, and I stay ahead of it so you never have to think about it.
“I don't sell rankings. I sell booked jobs. Everything I do is built to put more paying customers on your calendar.”
— Reymark Sapin, SEO Team Lead
Let's Talk
Ready to put more jobs on your calendar?
Book a free 30-minute call. I'll show you where you're leaking customers on Google and how to fix it. If we're not a fit, I'll tell you straight.
⚡ Replies within one business day • Available for freelance & full-time roles
Van & Car Hire · North East UK
666% More Clicks in Local Search
How a family-owned van & car hire company multiplied its organic traffic and took #1 for its core terms.
+666%
Organic Clicks
+273%
Impressions
+105%
Click-Through Rate
Live Google Search Console data
The client
JCS Hire is a family-owned van and car hire company that has served Gateshead, Newcastle, and the wider North East for over 20 years. They rent cars, vans, and trucks, plus wedding and prom vehicles, at competitive rates with flexible terms.
The challenge
They were close to invisible for the searches renters actually make. National booking platforms and aggregators held the visible spots for “van hire near me” and city-level terms across the North East, so most of the demand never reached them.
What I did
Optimized dedicated service pages for van hire, car rental, and wedding & prom hire, each targeting its own keyword cluster.
Ran local targeting across their service towns with a fully optimized Google Business Profile and consistent NAP.
Built an 11-question FAQ section to capture long-tail, voice, and AI-search queries.
Sharpened titles, meta descriptions, headers, and on-page copy around real rental intent.
Added transparent pricing and clear “Reserve” CTAs so more of the new traffic turned into bookings.
The results
Organic clicks up 666% (621 vs 81 the previous period).
Impressions up 273%, to 14.7K, as the site surfaced for far more searches.
Click-through rate up 105%, to 4.2%.
#1 for “jcs hire” and “jcs van hire,” and page one for “van hire south shields.”
How a roofing and gutter contractor came to own local search across the Twin Cities south metro.
106
Keywords Ranked
+740
Positions Gained
#1
Multiple Cities
Live keyword rank tracking
The client
Good To Go Construction is a roofing, gutter, and exterior contractor based in Lakeville, MN, serving the Twin Cities south metro since 1996. They handle roofing, gutters, gutter guards, storm and hail repair, siding, decks, and windows.
The challenge
They needed to win high-intent local searches across many suburbs at once, from Lakeville and Farmington to Rosemount, Inver Grove Heights, White Bear Lake, and Apple Valley. Each city has its own roofing and gutter queries, and national lead-gen sites held most of the visible spots.
What I did
Built dedicated service silo pages for each service (asphalt, metal, TPO and EPDM, roof-leak repair, storm damage, gutters, gutter guards, siding, decks, windows) to build topical authority.
Built distinct city landing pages for each suburb so the site could rank across the whole metro, not just the home base.
Fully optimized the Google Business Profile with accurate categories and service areas for the local map pack.
Added LocalBusiness schema and a clean site structure so Google understood the business and its coverage.
Ran on-page optimization tuned to each city-plus-service intent.
The results
106 keywords tracked, ranking across the south metro.
+740 net ranking positions gained in the tracking period.
#1 for terms like “gutter cleaning companies lakeville mn,” “roof quotes rosemount mn,” and “gutter guard installation farmington mn.”
Top-three rankings across roofing and gutter terms in multiple cities.
How a family-owned gutter specialist took over four Tennessee markets in a single month.
43/72
Keywords on Page 1
9
Ranking at #1
+374
Positions Gained
Live keyword rank tracking
The client
Gutter Gliders is a family-owned, gutter-only specialist serving the Nashville metro, Brentwood, Franklin, Spring Hill, and Columbia, Tennessee. Installation, repair, cleaning, and gutter-guard protection, all backed by a leak-free guarantee and an A+ BBB rating.
The challenge
They needed to win high-intent local searches across four distinct Tennessee markets at once, each with its own “gutter guards,” “seamless gutters,” and “gutter installation near me” queries. Most of those keywords sat off the first page, buried on pages two through ten, while directories and larger competitors held the visible spots.
What I did
Mapped the full keyword landscape across all four markets and prioritized the high-intent, winnable searches per city.
Built a topical-authority content plan around real homeowner questions: guards versus screens, seamless versus sectional, real costs, repair versus replace.
Built genuinely distinct location pages for Brentwood, Franklin, Spring Hill, and Columbia, not thin copies with the town swapped.
Fully optimized the Google Business Profile for the local map pack.
Built consistent local citations and NAP across reputable home-services directories.
Earned authoritative links to grow domain authority and climb past older competitors.
Fixed the technical and on-page foundation: crawlability, speed, structure, and schema.
The results
+374 net ranking positions gained across 72 tracked keywords.
43 of 72 keywords reached page one, nearly six in ten.
18 in the top three, 9 at #1, including “rain gutter installation Brentwood TN” and “gutter leaf guards Columbia TN.”
Individual terms surged double digits, “gutter covers Brentwood TN” up 44 spots and “seamless gutters Brentwood TN” up 37.
How a veteran-owned custom home builder went from buried on page three to first-page visibility.
+98%
Organic Clicks
-51%
Avg. Position
+20%
Impressions
Live Google Search Console data
The client
EZ Modern Homes is a veteran-owned custom home builder serving the Florida Panhandle, Pensacola, Gulf Breeze, Navarre, Fort Walton Beach, and the surrounding communities. They build fully custom homes, additions, spec homes, and ADUs, with fixed-price contracts and a structural warranty behind every build.
The challenge
Their site was effectively invisible for buyer searches. In Google Search Console their pages sat at an average position of 34.6, the third and fourth pages of results, with a click-through rate of just 1.9%. They were up against national listing sites and larger builders for every “custom home builder near me” search across the Panhandle.
What I did
Mapped the competitive landscape and targeted the high-intent local queries their real buyers use: custom home builders, additions, and new construction across Pensacola, Gulf Breeze, and Navarre.
Built a topical-authority content plan around real buyer questions: build costs, fixed-price contracts, custom versus spec, and building on a coastal lot.
Built distinct city pages for each community served, not thin copies with the city swapped.
Fully optimized the Google Business Profile for the local map pack.
Built consistent citations and NAP, and earned authoritative links to start outranking established builders.
Fixed the technical and on-page foundation for both Google and AI search.
The results
Organic clicks nearly doubled, from 131 to 259 (+98%).
Impressions grew 20%, from 6.79K to 8.17K.
Average position climbed from 34.6 to 17.3, cut in half, from page three toward page one.
How a brand-new prefab framing company built search visibility from scratch and owned its niche.
+101%
Organic Clicks
+25
Positions Climbed
6 mo
To Results
Live Google Search Console data
The client
Higher Purpose Homes is a prefab framing company based in Bayfield, Colorado, serving builders, developers, and owner-builders across the Four Corners and the wider Southwest. Their process frames a home off-site while the foundation sets, so projects dry in faster with less waste.
The challenge
They came in with a brand-new website and effectively no organic footprint. In Google Search Console their pages sat at an average position of 36.8, roughly the fourth page of results. They were invisible for buyer searches and competing against national directories and larger, established builders.
What I did
Identified the winnable niche instead of chasing an unwinnable statewide term, targeting prefab framing across the Four Corners, Durango, and the Southwest.
Built a topical-authority content plan around real buyer questions: prefab versus stick-built, cost comparisons, and help for remote owner-builders.
Built distinct service-area pages across their coverage map.
Fully optimized the Google Business Profile for the map pack.
Built citations and NAP, and earned authoritative links so a brand-new site could outrank older ones.
Fixed the technical and on-page foundation for both Google and AI search.
The results
Organic clicks doubled, from 94 to 189 (+101%).
Impressions grew 76.5%, from 3.49K to 6.16K.
Average position climbed from 36.8 to 11.7, from page four to the top of the results.
Click-through rate rose from 2.7% to 3.1%.
Momentum carried into new markets (Utah and Arizona) and earned press, including a feature in the Colorado Sun.
